
01Amirá
Amira Apparel
Campaign / Content / Creative Direction — 2022–23
Also: Creative Strategist, Visual Storyteller, Brand Builder, Art Director, Cinematographer, Campaign Designer, Visual Director, Content Strategist, Concept Developer, Digital Creator, Design Thinker, Creative Thinker, Visual Communicator.

01Introduction
I build brands from the idea up — the thinking, the identity, the campaign and the content that carries it.
8+ years in brand and creative direction — from a founding role as Creative Director at a 360° agency to shaping the visual world of a luxury bridal label. Fashion, hospitality, lifestyle, dining.
02Selected Work
08 of 12 projects

01Amirá
Campaign / Content / Creative Direction — 2022–23
02Savvata
Brand Identity / Creative Direction / Content
03The Raintree Dhaka
Campaign / Content

04Zest Candle Co
Brand Identity / Content — 2021
05Pizza King
Campaign / Content
06KAVVA
Brand Identity
07Ostrich Bangladesh
Brand Identity / Content

08Aero Turf
Campaign / Content / Brand Identity — 2024
03Services
Strategy and execution, held by one person — so the thinking survives all the way into the work.
Brand Identity & Development
04Process
01
Listen first. The business, the audience, the category — and what the brand is really up against.
02
Decide what the brand stands for and what the work has to do, before anything is designed.
03
Turn the idea into identity, campaign, content and experience — built as one system.
04
Pressure-test every detail until it is clear, consistent and unmistakably the brand’s own.
05
Take it into the world, and make sure it keeps showing up the way it was meant to.
05Philosophy
That’s why I look at creative work as a system.
The identity needs to make sense. The message needs to be clear. The campaign needs an idea. The content needs a reason. And everything needs to feel like it belongs to the same brand.
I care about the details, but I always start with the bigger picture.
06Cinematography
Not every story needs a production crew. Sometimes an iPhone, a good idea and the right moment are enough.
07Brands
Fashion · Hospitality · Restaurants · Lifestyle · Automotive
Savvata, GoBrands, The Raintree Dhaka, Amare Intelli, Auto Museum, Amira Apparel, Munchies, MG, KAVVA, Ghorayon, Pizza King, Ostrich Bangladesh, Aero Turf, Zest Candle Co.
08Contact
Whether you're building something new, reshaping an existing brand or looking for creative direction, I'd love to hear what you're working on.
Or reach me directly — nm.fahiim@gmail.com